About HomeFree
Why We Exist
In 2018, Brian and his wife bought their first home and embarked on a year-long saga with multiple contractors and handymen to take care of a few simple projects. He was shocked that such a disjointed, chaotic, and non-transparent experience could exist relative to the money, time, and sanity that’s at stake for homeowners. After 4 years of projects and one major renovation, he saw an opportunity to build a home services company that made it easier for busy families to manage and improve their homes. His vision was to consolidate and streamline the many services required for maintenance, updates, and improvements while delivering them through a modern, white-glove customer experience. Core to that idea was his commitment to building teams composed exclusively of military veterans, bringing the integrity, trust, and efficiency of the military to home improvement while creating career opportunities for those who served our country. In 2022, he started HomeFree with a mission: Disrupt the home improvement space with a company that puts homeowners first, delivers exceptional customer experiences at scale, and closes the skilled labor gap with rewarding careers for veterans.
Our Team
Brian Murphy
Brian has over 15 years experience as an entrepreneur, operator, and startup leader where he has built companies and teams that deliver best-in-class products and customer experiences. After personally experiencing and witnessing multiple home improvement nightmares, he started HomeFree with a simple mission: Build a company that delivers the type homeowner experience that I would want for my family, with the highest quality standards and lowest sustainable margin, and do it at scale. That’s HomeFree.
Keith Fisk
Keith served 6 years in the U.S. Navy and has 12+ years experience in construction. He is a journey-level plumber with extensive experience in carpentry, finishes, and painting. As Head of Operations, Keith oversees all field activities with a deep focus on quality control and customer experience. In his spare time, he is a volunteer football coach at Hilltop High School in San Diego, CA and enjoys spending time with his girlfriend and dog, Murphy (no relation to Brian).
Joseph Ramirez
Joseph, a U.S. Air Force veteran, served four years as a Structural Journeyman, primarily stationed in Misawa, Japan. His duties included maintenance, repairs, and renovations for both residential and commercial buildings on the base. Notably, he led the renovation of a vacant Airplane Hangar into a childcare center, significantly benefiting military families.
Joseph is a key member of HomeFree’s Residential and Commercial Maintenance and Handyman Services team. His responsibilities include on-site operations, ensuring excellent customer experiences, and managing logistics. He resides in San Diego with his wife and their Corgie, Evee.
Anwar Hayes
Anwar served as a Combat Engineer in the United States Marine Corps for 20 years and brings extensive experience in vertical and horizontal construction. During his time in the Marine Corps, Anwar trained and oversaw large teams with a special emphasis in masonry, foundation work, and framing. He lives in San Diego with his wife and sons and enjoys organic farming in his spare time.
John Beattie
John served 11 years as an AV-8B Harrier Pilot in the U.S. Marine Corps, after which he earned his MBA from UC Berkeley Haas School of Business and joined Amazon, where he oversaw multiple distribution facilities in San Diego. John oversees Veteran Affairs, helping our trainees in their transition to civilian life and creating an environment where transitioning service members can build their careers and thrive.